Home of the Peak Producers

Tuesday, March 23, 2010

Facing Foreclosure: talk to a FREE counselor

If you are facing Foreclosure, please, do not work with a "counselor" who charges you money. HUD (the Department of Housing and Urban Development) provides counseling services for you FOR FREE. Click on the attached link to get to the home page...it will make all the difference in the world.

http://portal.hud.gov/portal/page/portal/HUD/topics/avoiding_foreclosure

Market Information Video for March 2010

Friday, March 19, 2010

Quick Questions and Contrarian Thoughts about Real Estate 2010 by Matthew Ferrera: a segment from his post:www.matthewferrara.com/rssfeed/qa_contrarian/

Q. How do you see the real estate website of the future?

A. One thing is for sure: it won’t be based upon the Sears Catalog mentality. Today’s websites still base their approach to selling real estate around a “database” of listing sheets. And as you know, I’ve written many times that the listing sheet is pathetic. It forces everything into a flat space, that is little more than a “retread” of a printed sheet of paper. Even online, with a few dozen photos and a fish-eye-lens virtual tour, the entire approach is flat, columnar, and ugly. And most of all, it’s not “interactive.” Now, go look at the Mercedes-Benz website and see how they sell cars: The database portion only serves to help you “find” a model. After that, Mercedes does everything it can to get you into the driver’s seat. It’s a simulated driving experience, with video, sound, music all geared towards your emotions. Even their virtual tours let you look around the car from the “driving” position, as if you were turning your head and touching the leather, the controls, the wheel. It’s time to move away from the “you can print out a listing sheet” model and get people emotionally involved in properties. The future real estate website will look more like YouTube and less like a glorified database. Otherwise, Gen X and Gen Y will totally tune out.

New FHA Changes Coming April 15

New FHA Changes Coming April 15

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Tuesday, March 9, 2010

Long & Foster's New Video Channel: Awesome

Long & Foster has just rolled out their newest marketing tool: Long & Foster's very own video channel.  This site is packed full of videos that agents can use in marketing themselves, their property listings and prospecting.  More videos are being added every single day: check back often.