4 Tips on Converting Online Leads

To convert the greatest number of online leads, your online marketing should include the following:


• 1. Around 6 good quality pictures of the property (Not 2 and not 25!)

• 2. Basic information of the property (condition of the foundation not needed here!)

• 3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)

• 4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to whet the appetite of likely buyers and then give them the tools, reasons and ways to contact you. By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.

In your next tip I will share with your #1 online marketing tool “listings”

Call me today and I will support you with your online lead generation strategies.

Is it the right time to buy? New video for our agents to use!

Neighborhood Videos the right way.

One Click It

People love it when answers come easy. And people much prefer clicking to typing. You know what is hot in your market. Don’t make buyers go somewhere else looking for this information! Include links to predefined IDX searches for a few of the hottest or interesting markets in your area to really get buyers clicking on your online marketing and not typing their way somewhere else.

Downtown Condos $200-$250,000


Hayes Valley Homes $800-$1.2m


Foreclosure and Banked-Owned


$5,000,000+ Homes


Local Farmer’s Markets

Include a few searches for the hottest markets in your area with hyper links to your website where the appropriate IDX search will be displayed along with ALL the rest of the tools and information that buyers are looking for online. By giving buyers the easy answers you know they want at a click, you will start to get your share of this 35% of potential buyers and get the opportunity to continue the conversation further increasing your chances of converting more leads.

In your next tip I will share with you information on “Free form marketing websites”

Call me today and I will support you with your online lead generation strategies.

Give buyer’s MORE Value: Local Search and Local Information.

Buyers begin their online home search looking at property listings. This is why having your property on as many relevant websites as feasible is always good. But buyers also want information on the neighborhoods, the schools and even unique things like the history, farmers markets, and more so they can make an educated decision in the home buying process. This is where local brokers and agents can really shine and put themselves at an advantage over others in their market. Put these tools and information in front of buyers when they are most likely to ‘convert’, when they are looking at property detail information of your listings on the Internet. Trulia, Zillow, and Realtor.com do this, you should too.

In your next tip I will share with you the “One Click It” Strategy

Call me today and I will support you with your online lead generation strategies.

The latest Market Information