Monday, November 14, 2011
Monday, November 7, 2011
Start Succeeding in 2012 TODAY!!!!!
Here's a great article posted by Matthew Ferrera on his blog: matthewferrera.com. Click the link above to go to the originial source.
It’s November 2: Do you know where your business plan is? While others are winding down for the holidays, you can gain significant market advantage if you’re ramping up for 2012 – today! Here are four ways to do it.
Recently, I had the pleasure of teaching on the same program as Rosey Koberlein, CEO of Long Realty Companies in Arizona. As we chatted beforehand, she mentioned something so smart – yet so simple – that it bears repeating to our readers: While others are winding down for the end of the year, smart companies are gearing up for next year. Her advice to sales people was to avoid the temptation to slow down with the holidays, and outsmart the competition by getting a two-month head start on 2012.
Simple. Smart!
Yet too often forgotten by an industry that’s stuck in its legacy mindset. Things like “all real estate is local” and “seasonality” when, in fact, the market never stops. Not locally. Nor around the holidays. Just like any other month, buyers buy, sellers sell, lenders lend, movers move and the market goes on.
It’s up to us to decide what to do with those months – just like any other day, week or month of the year. Look out competition!
Here are four ways to maximize Rosey’s advice, and start 2012 in early November:
1.Prepare your clients. Have a conversation today with your sellers about taking advantage of the seasonality cycle. While other sellers might take their homes off the market, or limit their accessibility, your clients should move aggressively to position their price, features, conditions and accessibility during the last two months of the year. They should leverage the “holiday sales spirit” and be the shining star in the marketplace. Same for buyers: mortgage brokers, movers, and other ancillary service companies will be trying to meet their end-of-year goals, so making a decision before the end of the year could maximize their value options for completing the sale.
2.Prospect by Season’s Greetings. Leverage the multiple holidays between now and the end of the year to dramatically increase contact points with your sphere of influence. There are more than 17 major observances – prospecting opportunities, really – in the Western calendar alone: Daylight Savings date, Veterans Day, Thanksgiving, Elections, First Day of Winter, Boxing Day, the religious holidays and New Years Eve. That’s a lot of friendly reasons to contact past clients and supporters who can send you referrals, engage your Facebook and Twitter postings, and watch your fun YouTube videos. Oh, and we suppose, open your snail mail greeting cards.
3.Make investments early. Use the tax calendar to make your 2012 investments in November and December. Think ahead to what you’ll need to be successful in the new year – a tablet, video camera, updated laptop, smarter smartphone – and make those investments two months before others hope to receive them as wrapped gifts! Then watch some training videos or attend a workshop to build your skills long before your competition plugs them in for the first time.
4.Show up! Remember, it’s your job. So avoid the temptation to check out or sneak out to go shopping; Simply showing up while others are idling can give you the advantage. Be the person who answers the phone, does the extra floor duty or open houses, leads the meetings and works the room at social events.
It’s often said that we lack the time to reach out goals. Yet these simple ideas could help you turn a twelve month business plan into a fourteen month implementation strategy. Line up your advantages – clients, prospecting moments, investments and schedule – for the new year early. And you’ll be enjoying the holidays better than most, closing deals while others are closed
Recently, I had the pleasure of teaching on the same program as Rosey Koberlein, CEO of Long Realty Companies in Arizona. As we chatted beforehand, she mentioned something so smart – yet so simple – that it bears repeating to our readers: While others are winding down for the end of the year, smart companies are gearing up for next year. Her advice to sales people was to avoid the temptation to slow down with the holidays, and outsmart the competition by getting a two-month head start on 2012.
Simple. Smart!
Yet too often forgotten by an industry that’s stuck in its legacy mindset. Things like “all real estate is local” and “seasonality” when, in fact, the market never stops. Not locally. Nor around the holidays. Just like any other month, buyers buy, sellers sell, lenders lend, movers move and the market goes on.
It’s up to us to decide what to do with those months – just like any other day, week or month of the year. Look out competition!
Here are four ways to maximize Rosey’s advice, and start 2012 in early November:
1.Prepare your clients. Have a conversation today with your sellers about taking advantage of the seasonality cycle. While other sellers might take their homes off the market, or limit their accessibility, your clients should move aggressively to position their price, features, conditions and accessibility during the last two months of the year. They should leverage the “holiday sales spirit” and be the shining star in the marketplace. Same for buyers: mortgage brokers, movers, and other ancillary service companies will be trying to meet their end-of-year goals, so making a decision before the end of the year could maximize their value options for completing the sale.
2.Prospect by Season’s Greetings. Leverage the multiple holidays between now and the end of the year to dramatically increase contact points with your sphere of influence. There are more than 17 major observances – prospecting opportunities, really – in the Western calendar alone: Daylight Savings date, Veterans Day, Thanksgiving, Elections, First Day of Winter, Boxing Day, the religious holidays and New Years Eve. That’s a lot of friendly reasons to contact past clients and supporters who can send you referrals, engage your Facebook and Twitter postings, and watch your fun YouTube videos. Oh, and we suppose, open your snail mail greeting cards.
3.Make investments early. Use the tax calendar to make your 2012 investments in November and December. Think ahead to what you’ll need to be successful in the new year – a tablet, video camera, updated laptop, smarter smartphone – and make those investments two months before others hope to receive them as wrapped gifts! Then watch some training videos or attend a workshop to build your skills long before your competition plugs them in for the first time.
4.Show up! Remember, it’s your job. So avoid the temptation to check out or sneak out to go shopping; Simply showing up while others are idling can give you the advantage. Be the person who answers the phone, does the extra floor duty or open houses, leads the meetings and works the room at social events.
It’s often said that we lack the time to reach out goals. Yet these simple ideas could help you turn a twelve month business plan into a fourteen month implementation strategy. Line up your advantages – clients, prospecting moments, investments and schedule – for the new year early. And you’ll be enjoying the holidays better than most, closing deals while others are closed
Tuesday, November 1, 2011
Wednesday, September 28, 2011
Thursday, August 11, 2011
Stockpile the Listings!
In the Fredericksburg area (Fredericksburg, Spotsylvania and Stafford) there are 1362 total properties for sale. Only 180 (13%) of those are short sales and only 89 (7%) of those are Foreclosures.
What does this mean? 80% of the houses out there are normal sales, so, in your personal marketing efforts, get back to focusing on marketing yourself to sellers (the people that is) and don’t worry about focusing on foreclosures. Short Sales and Foreclosures will always be around, but we are at a point where there are fewer and fewer of them over all. Of course, in certain price ranges, short sales and foreclosures may be all that is available to your clients, but, in the real estate market, everything tends to even out at some point.
Now is the perfect time to buy: yester day, 30 year fixed rates were at 4% with NO POINTS!!!!!!!!!!!!!!!!!!!!!!!!!! And Prices are starting to tick upwards.
So how do you take advantage of this positive swing?: stockpile the listings and market your successes with them!
Keep up the great work.
Wednesday, June 22, 2011
Tuesday, June 21, 2011
Tuesday, June 14, 2011
For Rent: 3BR/2BA Single Family House in Fredericksburg, VA, $1,600/month
My Rental house is available again: Check it out.
For Rent: 3BR/2BA Single Family House in Fredericksburg, VA, $1,600/month
For Rent: 3BR/2BA Single Family House in Fredericksburg, VA, $1,600/month
Fredericksburg.com - ROAD WORK UNKIND TO RT. 3 PHONE LINES
Hey, neighbors: Wonder what's going on with your internet and your phone...here's the answer:
Fredericksburg.com - ROAD WORK UNKIND TO RT. 3 PHONE LINES
Fredericksburg.com - ROAD WORK UNKIND TO RT. 3 PHONE LINES
Monday, June 13, 2011
Thursday, June 9, 2011
Tuesday, May 31, 2011
Friday, May 27, 2011
Thursday, April 28, 2011
Thursday, April 21, 2011
Friday, April 1, 2011
Thursday, March 31, 2011
Sammy T’s Frozen Yogurt coming to downtown - Business Browser
Sammy T’s Frozen Yogurt coming to downtown - Business Browser
Wednesday, March 23, 2011
Wednesday, March 16, 2011
Tuesday, March 15, 2011
Tuesday, March 8, 2011
Wednesday, March 2, 2011
Monday, February 14, 2011
Shiloh, Mountain View, and Western Stafford Housing Market Data
Shiloh, Mountain View, and Western Stafford Housing Market Data
Long & Foster has new reports that give market information for very specific locations throughout the area. What a great tool for our clients and agents!
Long & Foster has new reports that give market information for very specific locations throughout the area. What a great tool for our clients and agents!
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