Home of the Peak Producers

Monday, July 26, 2010

The Online Marketing Sieve

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.


What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

In your next tip I will share information with you on the “online marketing funnel”

Call me today and I will support you with your online lead generation strategies.

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