Home of the Peak Producers

Tuesday, November 17, 2009

5 Ways to Promote the Tax Credit and Extension


From Lore Magazine: http://www.loremagazine.com/go/?blog_id=121

Get Started Today!

Earlier this month, legislation was passed that extends the First-Time Home Buyer Tax Credit of up to $8,000 to first-time homebuyers until April 30, 2010. In addition, it expands the credit to grant up to $6,500 credit to current homeowners purchasing a new or existing home between November 7, 2009 and April 30, 2010.

We’ve got 5 ways you can promote this to prospective buyers:

1.    Blog about it. Have you worked with first time homebuyers who have a particularly touching story about how they finally achieved the American dream of homeownership because of the tax credit? Tell their story on your blog to inspire other prospective homebuyers.

2.    Make the call. Go back to past customers who bought with you in the past eight years. Let them know that now is the time to take advantage of low prices and a $6,500 tax credit.

3.    Produce a flier. Design an informational flier that explains who qualifies for the tax credit and the benefits. Give prospective homebuyers suggestions for spending their tax credit on home remodeling, upgrading appliances and decorating--or paying down their mortgage! Add your name, company and contact info as well as your logo and tack the fliers onto community bulletin boards at places such as Panera Bread, Einstein Bagel and Starbucks.

4.    Join the Army. The new legislation includes benefits for Armed Services members as well as intelligence service and foreign-service personnel— those who are on active duty and out of the United States for 90 days during any part of 2009 get an additional year to buy their homes, to May 1, 20ll.
In addition, they don’t have to repay the credit if they have to sell their home after fewer than three years occupancy due to official business. Highlight this information and reach out to those in the armed services.

5.    Sponsor a homebuyer seminar. Hold an informational seminar for homebuyers about how to qualify and apply for the tax credit. Hand out an info packet with your current listings, details about the tax credit and more.

For information from the National Association of Realtors about who qualifies click here. 

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