Target marketing has been around for ages. And, in today's consumer-centric real estate market, reaching the people who can benefit most from your services is vital to your success.
Real estate coach Rich Rogala of Consistent Clients offers these tips for drilling down to your super-target market and driving them to your website:
Ever wanted to become the local expert for a particular neighborhood in your area? For those of you in smaller towns with less competition, it might be fairly easy to stand out. But it’s awfully difficult to become the local expert for the entire city of, say, Chicago. There are just too many homes and too many sales associates. Plus, if you live on the north side, you may not be an expert on the south side real estate market.
A better solution is to take an area you do know really well, like a neighborhood, development, etc., and focus on becoming the expert for anyone buying or selling a home there.
One way to do this is to grab a domain name with your neighborhood keywords in it. This costs about $10 from GoDaddy or another domain registrar.
Simply go to www.GoDaddy.com and search for a domain using your keyword, along with real estate or home or something similar:
For example: lakeview-chicago
So if I went ahead and grabbed this, I have a domain for homes in the Lakeview neighborhood in Chicago. Can’t get much more keyword rich than that!
The next step is to create a page on your website to hold tons of information on the Lakeview neighborhood--market statistics, average price of homes that have sold, current listings for the area and more. The idea is to capture leads from your website. Make sure you add some kind of opt-in box. Offer to send those who opt-in a monthly update on the area or some other type of valuable information.
Finally, go back to GoDaddy, and forward that domain so it points to the correct page on your main website.
Voila! You have a keyword-rich domain name pointing to an info-rich page on your website. From here, there are lots of different ways you could promote this:
1. Marketing materials. If you sponsor any events in your community, use this domain on your promotional materials instead of your usual website.
2. Create an area for resources. If you write any articles for your blog on this particular neighborhood, add a paragraph or excerpt of the article with a link pointing back to your original post.
3. Send out a mailer to neighborhood residents with a really targeted call to action. Example: Hey Lakeview residents! Ever wanted to know what homes and condos in your neighborhood sell for? Check out your new neighborhood real estate resource-- www.LakeviewChicagoHomes.com--where you can find out instantly.
What are you doing to target your niche?
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